Wednesday, 8 January 2020

5 Tips to Make Your Restaurant Franchise Business Profitable

If you have a long-time dream of owning a restaurant franchise business, then it’s time to wake up and realise it. 

If you do not know how to embark on the journey, professional franchising consultants are the best persons to seek help. Did you know restaurant franchising is the best idea or perhaps the most profitable idea ever? They are generally low investment franchises, have a simpler business model, have easier entry to the market, and hence are more attractive to the potential franchisees. Hence, in every way, when you own a food restaurant franchise, it’s easier for you to grow and see profits soaring high. 


If you are still not convinced about how to grow your restaurant franchise business, here are some practical tips to help you in the journey. 

#1 Discuss with experts

When you have serious anxieties on mind ‘how to franchise my business?’ in a food-restaurant domain or what if it fails, consulting with experts is the best thing to do. Experts’ help is needed because you are new to the game of franchising and do not much about the process of marketing your franchising units.  Consultants will advise you on the ways to grow your networking (with suppliers and vendors) and find out potential buyers or franchisees. 

#2 Think uniquely

While there’s cut-throat competition in the restaurant industry, you need to come up with a unique approach for your business. Make sure you develop a USP (unique selling proposition) before starting to franchise your business. Define a brand image and make your products range and prices as appealing as possible. Try to make your franchise look like the most attractive opportunity to others. 

#3 Collaborate with other prospering restaurant businesses

Look to build relationships with other restaurant businesses by participating in their events or promotions. They will help you find out good local suppliers, vendors or logistics providers for your restaurant. You will also get an idea from them about the potential regions or markets where demands are higher.

#4 Promote loyalty programs

This is a generally effective tip for expanding the customer base of a business and so applies to your franchising business too. Initiate programs to retain the customers to come back to your restaurant franchisees such as happy hours, coupons, discounted meals, and freebies. Referral programs with the provision of discounts or cashback when one refers to your restaurant chain to their friends or acquaintances. Thanking them every time with rewards or incentives for choosing you will only help to strengthen your loyal customer base. 

#5 Work on the Quality Improvement

Of course, good food or rather quality food is the key to grow a franchise business. Seek for professional chefs and specialised cooks for cuisines to get every dish at your restaurant chain delectable and perfect. Also, be genuine with the use of ingredients so that every dish is healthy besides being good to the taste buds.

Bottom Line

You do not definitely need a lot of money to start your restaurant franchise. Besides, you really don’t have to toil hard to find buyers or franchisees for your restaurant outlets. The only thing you need is a concrete, completely unique plan for running your business to make it look promising to the buyers. The franchising consultants will help you because they have the idea of the widespread food industry. Hence, they will let you know what will work fine and what will not for your venture. 

Thursday, 19 December 2019

5 Practical Tips to Grow Your New Franchise Business

If you’ve already invested in a franchise business but having anxieties about how to achieve success and get substantial yields, you have arrived at the right place. Sure, there are ways to ensure the growth and success of a franchise business. Otherwise, there won’t be so many new franchising units coming up every day. As the owner of a franchise, you need to know them, acknowledge them and apply them to materialize growth in your business, both in the short-run and long-run.


Here we will be explaining you all vital the tips on franchising, collected from experts and franchises owners so that you do not have to fret anymore while thinking how to franchise a business or why to do it.

Specify your business goals

Do not just straight jump into business operations but take some time to decide your business goals. It need not has to necessarily align with the goals of the parent company. You can define your own goals, and it can be anything like yielding more revenue, increasing customer satisfaction, or expanding units to different locations. Aim differently and build your growth strategy accordingly.

Seek training and guidance

Being confident that your franchising business will turn fruitful is absolutely cool and necessary too.  But, still, you need someone to support your back since it is a whole new and risky business expedition. So, seeking assistance from some dedicated franchising consultants who have inherent ideas and understanding on the prospects of franchising will be great.  You can learn as much as possible, develop new skills in certain aspects and use those expertise to grow your business.

Hire the right staff for teamwork

When it’s a new business and you are inexperienced in business matters, it is always worthwhile to get hardworking, talented people to join your venture.  You need it for fostering teamwork in your business because when members see things eye to eye, they are fast in arriving at a decision. Take some highly experienced persons in management who will have faith in the business and hence will eagerly formulate strategies for its quick growth.

Keep customers at the centre of everything

Don’t forget that customer satisfaction is the bottom-line of your business. So, make their demands the top priority. With targeted marketing, word-of-mouth promotions, and social media marketing, make customers well aware of your products or services. Also, ask for reviews and feedback from the customers to know the deficiencies prevailing in your services and take actions to improve them simultaneously.

Monitor performance regularly

Especially when you’re at the startup phase, make sure to access and monitor the performance of your franchising business. Key performance metrics that will help you to arrive at a good conclusion are sales figures, net profits, customer acquisition costs, customer retention rate, and employee turnover rate. Getting accurate insights of these will help you better understand how you’re progressing and whether you venture will profitable or not.

Also Read - The Advantages Of Owning A Franchisee Business

Wrapping up!

Well, that’s all! These basic tips will be surely helping your franchising business to reach great heights. There are a lot of apprehensions associated with the question ‘how to franchise a business’ for which becoming a franchising business owner is never a cakewalk.  So, we’ve explained you above points which are certain ways to shed off the fears and assure the growth of a new franchise business.

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