Monday 19 February 2018

Are You Trying To Find Answers For – “How to Franchise My Business”?


“Do you want to franchise your business? Do you have a business idea that is worthy of franchising?” – If you are really cogitating about franchising a business, you may have to face such questions from the experts. It is a fact that running a business is not similar to run a franchise. Therefore, you need the help of experts prior to think about launching a business franchise.


How to franchise a business

If you want to franchise a business, especially in Australia, you need to abide by the laws of franchising. Rather than making the content contentious by detailing all those legal matters, we should better look at the fact how you can franchise your business.
At first, you need to learn that there are different types of franchising relationships that matter while you choose to franchise a business. If you ask, “how to franchise my business” to an expert, he or she will let you know about four such franchise-relationship –
  • Retailer-manufacturer
  • Manufacturer-wholesaler
  • Wholesaler-retailer
  • Retailer to retailer

The first two segments are known as product and tradename franchise while the latter two have been identified in the Australian marketplace as business format franchise.

How does a franchiser franchise a business in Australia?

If you want to know “how do I franchise my business”, you need to take the help of the business format franchising, as they are the fastest growing and most accepted franchising techniques among the franchisers. A business format franchising creates a different bond between the franchiser and the franchisees. In fact, many experts even coin the relationship between the franchiser and the franchisees as commercial marriage.

However, we should better concentrate on the point how a business franchise can be established in Australia. In order to start a business franchise, a business needs to fulfil several conditions like –
  • Proving its worth in the market or checking out whether the business can survive the ups and downs in the market
  • The franchiser needs to choose the franchisees very carefully
  •  A legal expert should be there to help both the parties – the franchiser and the franchisees understand the legal issues of the business franchising
  •  The franchiser needs to do proper market research to understand the demand for the manufactured product in the market
  • The franchiser should find a mentor, who will guide regarding making the strategies and plans
  •  Moreover, the franchiser need to ensure that the business is worthy of replicating and can generate proper amount of revenues
After fulfilling these conditions and surviving the scares of the market, as a franchiser, you can launch a business franchise. But, of course, you should stay in touch with the experts.

So, this is how you can franchise your business in Australia. However, if you are still not convinced, you can get in touch with The Franchise Institute – one of the leading franchising institutes associated with many franchise experts as well as the legal experts, who can help the aspiring franchisers and franchisees learn about the tricks of franchising businesses in Australia.

Wednesday 24 January 2018

Get an Outlook of How to Franchise a Business



Do you think it is easy to set up a business and then franchise it? Certainly, a fool may think so but as a business owner, you should not ever give such an idea cross your minds. It is not that franchising any business is a bad idea but you have to stand with some certain facts. One of the most important facts among them is that, you cannot just franchise a business for the sake of expanding its reach. At first, you need to prove the business in the market and then only, you can assure about franchising it in a proper way.

How to franchise a business

In order to franchise a business, you need to know how to franchise a business. For franchising any business, you need to evaluate the business properly in the market and ensure that the business can survive despite troubles in the market. You need to consider it before franchising any business. However, let’s get in the point.

In order to franchise a business, you need to have –

  • ·         The business tested in the market

  • ·         Take the suggestions from the experts or the franchising consultants

  • ·         Find the right location for franchising the business through the franchisees

  • ·         Analyzing the supply and demand ratio for your business products in the market

  • ·         Find out whether your products are appealing enough or unique in nature so that they can    appeal to the people in a proper way

  • ·         Understand the probable costs for business and calculate how much financial requirements you may later have regarding business franchising
  • ·         You need to have operational manuals or the guidelines for the franchisees
Why people sometimes say franchising is risky?

Franchising is not a risky business method if you carefully check out and maintain all the measurements of franchising in a proper way. Franchising a business needs the support of the people or the franchisees, who would be borrowing or using the logo of the business, the products and business methods. If you are unable to make the franchisees understand how the business processes will run, it may be a disaster for franchising. In fact, franchising is not something that you can easily handle without the proper help of the experts. 

Those, who feel that franchising is easy enough and move on with their own untested ideas, may certainly comment that franchising is not a good idea because moving for franchising a business without a proper market research may ruin the business as well as the franchising concept.

So, what you should do? It will be better to consult with the experts first. In fact, in regard to get in touch with the franchisees, the experts can help you better. Take interviews of the franchisees before accepting them to use your logo and business names. Apart from that, as mentioned before, you need to do proper market research. Understanding the market is important before franchising. At the same time, you need to be conscious about the franchising rules and regulations. As a franchiser, you can always have the baton in your hand and so, if a franchisee does not appear to match the steps with you, you can terminate the contract. In fact, that is how franchising is done.

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